Somerset House uses sound to shape its Earth Day event

Somerset House has used Epidemic Sound across its digital channels but wanted to take the partnership one step further. For Earth Day 2026, the team wanted to bring the same intentionality into the physical space. The goal was a soundscape rooted in nature and ecology that could guide visitors through multiple spaces, support the wider journey across a complex historic site, and make each event feel distinct without overpowering the experience.

Working with Epidemic Sound's Creative Music Partner, Somerset House built curated playlists for every space. The direction was clear: meditative tones in quieter rooms, warmer and more rhythmic textures in social ones. Every track shared organic instruments and natural textures, tying the full site together. The result was distinct but connected sonic environments that helped visitors move through the building more intuitively.

For the first time, sound worked as a site-wide design layer at Somerset House, actively shaping how visitors felt, interacted, and remembered the event. The nature-led tone across every room encouraged people to slow down, pause, and engage more deeply with the themes of Earth Day. What had previously shaped Somerset House's digital content now shaped how audiences physically experienced the building.